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Trademarks
Trademarks are among the most important assets of a business. They deserve protection.
Trademarks are territorial. Use and registration in one country create no rights in another country.
Any important trademark should be registered in every country in which goods associated with the mark will be sold. Most trademark registrations last 15 years and can be renewed.
For a word trademark, it usually costs at least about $2,000, to prepare and file an application in Canada. Add at least $600 if a registrability search is to be done. Preliminary advice often adds at least about $500 or more to our fees. A U.S. filing costs at least about $3,000 for one class of goods or services, more if other classes are to be covered.
Prosecution costs incurred over about two years add appreciably to the overall expense. Count on spending at least about another $2,000 before your registration is granted.
Consider registering internet domain names that include your more important trademarks.
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